A Quick Look at the New Groups for Schools on Facebook
So there's been a lot of buzz about the new Groups for Schools feature that Facebook just announced yesterday. Many have dubbed it as Facebook's attempts to reconnect with its roots, the college...
View Article"Facebook in Admissions" Survey
Complete our SurveyVarsity Outreach is conducting our 3rd annual survey on the use of Facebook in Admissions. Our goal is to uncover developing trends on how schools are using Facebook to reach out to...
View ArticlePerfect Is the Enemy of Authentic
When students interact with your school on social media, they expect a different experience than what they can get on your website. If they want to know your deadline dates or the average SAT scores of...
View Article"Facebook and Admissions" White Paper Released
The 3rd annual Facebook and Admissions white paper is now out! It contains data collected from 160 colleges and universities about how they use Facebook in their recruitment and yield efforts. It's...
View ArticleThe Facebook Opportunity Pyramid: A Framework for Thinking about the Facebook...
We just released our annual Facebook and Admissions white paper. We shared several recommendations in this white paper, but we wanted to highlight one of those recommendations in a blog post.The...
View ArticleMost Engaging Facebook Pages and Posts of 2012... So Far
With school back in session at most colleges and universities, we figured it would be a good time to take a look at the most engaging pages and posts on Facebook again. We've analyzed all the posts...
View ArticleA Look Back at 2012: A Four-Part Series on Our Research of College and...
We just completed our analysis of more than 600 college and university Facebook Pages. We crunched data for every post by these pages for the year 2012, which totaled more than 230,000 posts. We're...
View ArticleMost Engaging College Facebook Pages of 2012
This is the first post in our 4-part series A Look Back at 2012.We wanted to highlight those colleges and universities that were the most successful at consistently engaging their fan bases on Facebook...
View ArticleA Review of When and What Colleges Posted on Facebook in 2012
This is the second post in our 4-part series A Look Back at 2012.In our first post in this series, we shared a list of the most engaging college and university Facebook Pages. In this post, we wanted...
View ArticleThe 500 Most Engaging Facebook Posts of 2012
This is the third post in our 4-part series A Look Back at 2012.We wanted to focus one of the posts in this series on the best of the best, those posts that generated the highest level of engagement...
View ArticleHow Much Is Too Much? A Closer Look at Post Frequency
This is the final post in our 4-part series A Look Back at 2012.One of the biggest challenges that many colleges and universities face is determining how frequently they should post. In our research,...
View ArticleTough Questions Raised by the Fallout from a Single Tweet
Many of you have probably already read about how a single tweet led to two people getting fired and plenty of backlash across the internet. In a nutshell, the author of the tweet called out two fellow...
View Article4 Lessons from Twitter Office Hours with Federal Student Aid
I'm always interested in hearing about folks who are trying to push the envelope in how they utilize social media. While you could probably find thousands of articles about social media strategy with a...
View Article4th Annual Facebook in Admissions Survey
For a 4th consecutive year, Varsity Outreach is conducting the Facebook in Admissions Survey, aimed at highlighting trends among admissions offices in their use of the social network Facebook. We will...
View ArticleFree Facebook Office Hours for Admissions Offices This Summer
The admissions season has quieted down a bit. You're done with travel season. You're done reading applications. May 1 has come and gone. Now you have a little time to come up for air, maybe squeeze in...
View ArticleNew Website Launched
We just launched a complete redesign of the VarsityOutreach.com website. We hope you like the new version.Mobile-FriendlyAccess our website on your desktop computer, your tablet, or your mobile phone....
View Article2013 "Facebook and Admissions" White Paper Released
Our 4th annual Facebook and Admissions White Paper is now out! It contains data collected from 147 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's...
View ArticleA Look Back at 2013: A Four-Part Series on Our Research of College and...
For the third straight year, we analyzed every post for the 700+ college and university Facebook Pages in our directory. That amounted to more than 300,000 posts!We'll be releasing our results in a...
View ArticleA High-Level Look at When and What Colleges Posted on Facebook in 2013
This is the first post in our 4-part series A Look Back at 2013.We wanted to kick off our series with a look at some of the big-picture takeaways from our analysis of more than 300,000 posts by 700+...
View ArticleThe 500 Most Engaging Facebook Posts of 2013
This is the second post in our 4-part series A Look Back at 2013.This post focuses on the cream of the crop, the best of the best... those 500 posts that generated the highest engagement score among...
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