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Facts & Figures: Key Data Points from Our Analysis of 40,000+ Posts by...
We just completed an analysis of 42,982 posts by 1,007 college and university pages. In a previous post, we examined some specific trends we found while analyzing the 500 most-engaging posts for the...
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Generating Engagement on Social Media: Lessons from the Most Engaging Posts...
We recently added several hundred alumni Facebook Pages to our directory and thought it'd be a good time to do another analysis of posts by college and university pages.We analyzed all the posts for...
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Online Community Building - Recording of our May 29 Webinar
Couldn't make our webinar "Moving from Broadcasting to Community Building"? No worries, we recorded the May 29 version.Learn how to:Be a Conversation Starter, not just a BroadcasterEngage your audience...
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Free Webinar: Moving from Broadcasting to Community Building
Summer time is just around the corner. The May 1 deposit deadline has come and gone. The academic year is winding down. And college graduation ceremonies are happening across the country.Many of you...
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To Post or Not to Post, That is the Question
A surprisingly common refrain we hear from admissions offices is "We take a hands-off approach when it comes to social media". We most often hear it in reference to Facebook Class of 20XX Groups.The...
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Keep 'Em Coming Back: Most Engaging College Facebook Pages of 2013
This is the final post in our 4-part series A Look Back at 2013.Each year, we like to highlight those colleges and universities that have been most successful at consistently engaging their fan base on...
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Finding the Sweet Spot: A Closer Look at Post Frequency
This is the third post in our 4-part series A Look Back at 2013.Each year we've done our post analysis, we've investigated the relationship between frequency and engagement. And each year, we notice...
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The 500 Most Engaging Facebook Posts of 2013
This is the second post in our 4-part series A Look Back at 2013.This post focuses on the cream of the crop, the best of the best... those 500 posts that generated the highest engagement score among...
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A High-Level Look at When and What Colleges Posted on Facebook in 2013
This is the first post in our 4-part series A Look Back at 2013.We wanted to kick off our series with a look at some of the big-picture takeaways from our analysis of more than 300,000 posts by 700+...
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A Look Back at 2013: A Four-Part Series on Our Research of College and...
For the third straight year, we analyzed every post for the 700+ college and university Facebook Pages in our directory. That amounted to more than 300,000 posts!We'll be releasing our results in a...
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2013 "Facebook and Admissions" White Paper Released
Our 4th annual Facebook and Admissions White Paper is now out! It contains data collected from 147 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's...
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New Website Launched
We just launched a complete redesign of the VarsityOutreach.com website. We hope you like the new version.Mobile-FriendlyAccess our website on your desktop computer, your tablet, or your mobile phone....
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Free Facebook Office Hours for Admissions Offices This Summer
The admissions season has quieted down a bit. You're done with travel season. You're done reading applications. May 1 has come and gone. Now you have a little time to come up for air, maybe squeeze in...
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4th Annual Facebook in Admissions Survey
For a 4th consecutive year, Varsity Outreach is conducting the Facebook in Admissions Survey, aimed at highlighting trends among admissions offices in their use of the social network Facebook. We will...
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4 Lessons from Twitter Office Hours with Federal Student Aid
I'm always interested in hearing about folks who are trying to push the envelope in how they utilize social media. While you could probably find thousands of articles about social media strategy with a...
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Tough Questions Raised by the Fallout from a Single Tweet
Many of you have probably already read about how a single tweet led to two people getting fired and plenty of backlash across the internet. In a nutshell, the author of the tweet called out two fellow...
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How Much Is Too Much? A Closer Look at Post Frequency
This is the final post in our 4-part series A Look Back at 2012.One of the biggest challenges that many colleges and universities face is determining how frequently they should post. In our research,...
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The 500 Most Engaging Facebook Posts of 2012
This is the third post in our 4-part series A Look Back at 2012.We wanted to focus one of the posts in this series on the best of the best, those posts that generated the highest level of engagement...
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A Review of When and What Colleges Posted on Facebook in 2012
This is the second post in our 4-part series A Look Back at 2012.In our first post in this series, we shared a list of the most engaging college and university Facebook Pages. In this post, we wanted...
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Most Engaging College Facebook Pages of 2012
This is the first post in our 4-part series A Look Back at 2012.We wanted to highlight those colleges and universities that were the most successful at consistently engaging their fan bases on Facebook...
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